Our Sustainability Council

Our Sustainability and Advisory Councils include experts from global organisations across an array of industries, including luxury, sustainability, technology, communication and academic research. The Sustainability Council annually reviews the assessment process to ensure all applicants are verified in accordance with the most up-to-date knowledge and insight. They help outline the actions needed to create a sustainable business. The Sustainability Council is responsible for reviewing the principle areas of sustainability across our five criteria: governance, social framework, innovation, environmental framework and philanthropy. This includes but is not limited to: current legislation, labour rights and law, and environmental policies. The Advisory Council helps drive meaningful change in terms of how the Butterfly Mark operates, both for consumers and within business structures. They provide practical insights to help us further our mission. These include advising on consumer perspectives, engagement practices for business and retail, and how to add value through transparent communication.

Our Sustainability Council


Jonathon Porritt

Co-Founder of Forum for the Future

John Elkington

Co-Founder of Volans

Dilys Williams

Director of the Centre for Sustainable Fashion

Andrew Winston

Founder of Winston Eco-Strategies

Jason Jay, Ph.D.

Senior Lecturer & Director, Sustainability Initiative at MIT Sloan

Andrea Pinabell

President of Southface

Nigel Salter

Co-founder of Salterbaxter

Patricia Jurewicz

Founder & Director of Responsible Sourcing Network

Colleen Theron

Director of CLT envirolaw

Lindsay Hooper

Executive Director, Education, University of Cambridge Institute for Sustainability Leadership

Elizabeth Peyton-Jones

CEO and Founder of the Responsible Trust for Models



Russ LoCurto

Former SVP Operations, Ralph Lauren

Alexandra Palt

Chief Corporate Responsibility Officer of L'Oreal

Gord Ray

Brand Development Lead at Instagram

Jeannette Ferran Astorga

Vice President of Corporate Social Responsibility at Ann Inc.

Margaret Coady

Executive Director, CSR and Coach Foundation at Coach, Inc.

Sylvie Bénard

Director of Environment - LVMH

Janice Lao

Director of Corporate Responsibility & Sustainability at Hong Kong & Shanghai Hotels

Anne-Marie Gaultier

President and Partner at DatakaLab

Niall Dunne

Chief Executive Officer at Polymateria

Olivier Oullier

Professor of Behavioral and Brain Sciences