Future-Proof Beauty: Meet The Woman Behind Cult-Status Brand 111Skin
Think skincare couldn’t get more scientific? Think again. Our latest brand to trust 111Skin epitomises modern beauty, fusing medical science with products that really work – and are many A-listers red carpet secret. A family-owned company, it was founded by Dr Yannis Alexandrides of Harley Street, but has been nurtured by his wife Eva who travels the world in search of their next groundbreaking ingredient. No animal-testing, fair pay and paraben-free formulas helped win this beauty business the Butterfly Mark – so what does Eva Alexandrides think about conscious beauty? We spoke to one half of the brains behind the brand…
TELL US A BIT ABOUT YOURSELF…
I try to have a fair-outlook across everything, in my personal life and across all facets of my business. I ensure I stimulate both my brain and body every day, making it a priority to keep fit as much for my physical but also my mental health. I promote a positive approach where possible – it gets you far. I also know kindness is a must, and try to adopt this attitude in my day-to-day, as well as across the company.
HOW DID YOUR PASSION FOR SKINCARE COME ABOUT?
Growing up with a Mother who has always looked beautiful inside and out, whilst also being married to a plastic surgeon, I suppose beauty has always played an integral role in my existence. Even my Grandma used to create her own remedies to her skin complaints using rare herbs from the garden.
TALK US THROUGH THE NAC Y2 FORMULA FOUND IN YOUR PRODUCTS…
Glutathione is simply the most powerful antioxidant that the body naturally produces, with NAC Y2 you stimulate it. There, NAC Y2 is the building block of the no. 1 antioxidant that the body naturally produces, and 111SKIN are the first skincare range to produce it. NAC Y2 is a principle ingredient in the original 111SKIN product the Y Theorem Repair Serum, and then throughout the entire Reparative range. It is a powerful ingredient helping to improve resilience, protect from environmental aggressors, brighten the complexion, and rejuvenate skin.
HOW DOES 111SKIN BE THOUGHTFUL IN ITS APPROACH TO BEAUTY?
At 111SKIN we are considered in our 360° ethical approach. From the sourcing of raw materials to the fair treatment of our staff, we consider ourselves an emotive company, with strong values to fall back on. It is only in respect of these values, that we can produce the results we have acclaimed since our conception six years previously.
Positive Actions we have made since our conception include:
- Ethical Training
- Beeswax free products
- Equal Employment
- Employees and Subcontractors are paid the same page
- Paraben free – Products are free from Parabens – a cosmetic preservative
- PVC free – does not use PVC in products
- Sources raw materials responsibility –
Our 111SKIN products are free of parabens, toxins and beeswax, while our unique NAC Y2 formula is a potent trio of peptides and antioxidants proven to reduce signs of ageing by stimulating the master antioxidant Glutathione. We are mindful of the ingredients used, and proud to be part of the Ethical Trading Initiative. In addition to which, our steps towards being more our energy and carbon-emission conscious make our business earth-friendly from the ground up. We cater to all consumers skin concerns, with a varied range of products that are both innovative and thoughtful for the woman seeking a more conscientious skincare routine.
WHICH ACHIEVEMENT ARE YOU MOST PROUD OF?
Family for sure. Especially as a working Mother and Wife. The Mother of two children, I ensure I have enough quality time with them amidst a busy work-life, maintaining a strong presence in their development is a hard task but one that I take seriously. I am very proud to be part of a happy, strong family and consider myself lucky in that regard.
I am also very honoured to have created 111SKIN, a skincare range that now has a global presence, employing talented people from the ground-up, across the world. I take delight in building a new experiential beauty company, incorporating SPA/CLINIC, 111CRYO and soon to launch 111CRYO HEAT into our business model. I above all strive to adopt a kind approach throughout all of our activity, with a strong belief that what you give-out, comes back.
WHICH IS YOUR GO-TO PRODUCT FROM THE RANGE?
I cannot travel without a selection of our masks. Masks are hugely important for me, especially on-the-go, but also as a relaxing treat when I have more time, to repair the skin. I also love our boosters, a mix-and-match of powerful formulas that you can add to your existing regime, creating a bespoke solution to target skin complaints. Adding an extra edge to encourage the optimum complexion. The Y Theorem Serum is another one of my favourites to aid all skin complaints with its healing qualities, from sun-burn to wind-burn, it heals the skin on a daily basis and restores a healthy equilibrium.
WHAT ARE THE IMPORTANT CHANGES YOU’D LIKE TO SEE IN YOUR INDUSTRY?
I’d like to see more authenticity in product development, working in tandem with brands’ original inspiration. I admire companies’ who have an individual yet consistent tone of voice.
WHAT’S YOUR FAVOURITE INSPIRATIONAL QUOTE?
Socrates: ‘The secret of change is to focus all of your energy, not on fighting the old, but building the new’.