A Brighter Future: Supermodel Arizona Muse on Educating The Next Generation
From the face of YSL and Chanel to gracing the cover of Vogue, Arizona Muse is certainly an icon in the fashion world today, having been modelling for ten years. Dubbed the ‘new face of American fashion’ by Anna Wintour in 2010, the New Mexico native first gained exposure when the then relatively unknown newcomer was chosen to open and close Prada’s Spring /Summer 2011 catwalk show in Milan. Today, she is helping those young to the industry make such breaks – and educating them along the way.
But her ambition for a more positive world doesn’t end there: she is an ambassador for Women for Women International, educating women in war-torn areas of the globe. She is also on the advisory board of The Sustainable Angle – a not for profit organisation that initiates and supports projects which contribute to minimizing the environmental impact of the fashion industry.
We caught up with her ahead of her panel at Positive Week 2018 for a glimpse inside her world…
WHAT HAS BEEN YOUR BIGGEST CAREER ACHIEVEMENT SO FAR AS A MODEL?
‘L’invitacion de Voyage’, a series of video commercials with Louis Vuitton and my all time favourite, the YSL campaign from 2011.
HOW DID YOU GET INTO SUSTAINABILITY?
My passion for sustainability came from an interest in the environment. I realized what a state we are in globally and decided that my part could be in fashion sustainability
DESCRIBE YOUR TYPICAL WORKING WEEK…
I spend as much time as possible with my son, Nikko, who is nine and is becoming quite the sustainability expert himself.
YOU HELP UP AND COMING MODELS WITHIN THE INDUSTRY – WHY IS HELPING THE NEXT GENERATION OF TALENT IMPORTANT TO YOU?
The modelling industry is far from perfect. I wish that my experience had been different in some ways and I would like to work for a future where every young girl has a grand time as a model from the beginning.
AS A MOTHER, HOW DO YOU ENVISION A WORLD YOU WANT TO LEAVE BEHIND FOR YOUR CHILDREN?
My hope is that our world is soon filled with human beings who have deeply good intentions and who are educated about the the consequences of some materials and habits on the environment. Once we all know these things, we will make the right choices.
DO YOU THINK LUXURY BRANDS HAVE A RESPONSIBILITY TO DO GOOD?
HOW DO YOU THINK THE NOTION OF LUXURY COULD BE UPDATED FOR THE MODERN DAY?
Luxury is not synonymous with excess. In fact, excess is cheap, and not chic at all.
WHAT IS YOUR QUOTE TO LIVE BY AND WHO INSPIRES YOU?
My quote to live by is “Be dissatisfied with partial knowledge, search for the full story” and my inspirations are people like Laura Ingalls Wilder, Marie-Claire Daveu and Oprah Winfrey.
Like what you see? Subscribe to our newsletter for the latest in positive living. If you enjoyed our interview with Arizona Muse, read Sarah Rotheram On The Power Of Storytelling Through Fragrance and Brian Gore Of The Set Hotels On Making Hospitality Personal.