Ayten Gasson Showcase at Best of Britannia

Blue Butterfly brand Ayten Gasson have some exciting news to share! The luxury lingerie label are being featured at this year’s Best of Britannia exhibition, showcasing diverse and exciting British products, all made exclusively in the UK, from 3rd to 5th October 2013. The venue is the historic and beautiful Farmiloe Building in London’s Clerkenwell. 

Ayten Gasson has become famed for a firm commitment to supporting the UK fashion industry. Whilst demonstrating a passion for luxurious design and the importance of quality construction, she is vigilant in supporting the few remaining underwear factories in the UK. Ayten is also well known for her use of Nottingham lace, and new English lace, highlighting the traditional skills which the UK was once celebrated for. In addition to this, Peace Silk and Organic Silk regularly feature within her collections as a testament to her ethical and sustainable approach to production. Every lingerie item from bed jackets to teddies are lovingly produced in small production units in London, Nottingham and Wales.

In anticipation of the upcoming Best of Britannia event, Ayten Gasson have designed two limited edition gift boxes which will be launched at the event. Each gift box aims to showcase the skill behind the UK fashion and manufacturing industry. 

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