Best Foot Forward: In Conversation with Gabriela Machado of Momoc Shoes
From international lawyer to shoe designer, we speak to Gabriela, Founder of #brandtotrust Momoc Shoes, about how she’s using her brand to change the sustainable scene in Spain – and beyond.
TELL US A BIT ABOUT YOUR BACKGROUND AND HOW YOU GOT INTO FASHION…
Spanish born, I studied Law in Madrid. For a few years I went to Paris and did an internship in UNESCO. After Paris, I worked in Luxembourg and specialized on international tax law. During my 5 years working in Luxembourg I organized a trip to explore New Zealand. And there, on the other side of the World, everything changed…
WHAT INSPIRED YOU TO START MOMOC ?
During my stay in New Zealand, I worked on a Woofing basis in farms and learned about circular economy, where (barely) nothing is considered as “waste” and has a second life. Also, for a few weeks we went hiking, totally in contact with nature and disconnected from the busy world. And it was immersed in this life where I decided to start Momoc. The idea was a company related to sustainability; and while searching in the market for ecological fashion I discovered there weren’t ecological shoe brands which were adequate for working business women. I wanted to create sustainable shoes respecting the design: elegant, feminine, stylish, and of course, comfortable. And so Momoc was born in 2017.
HOW DO YOU SOURCE YOUR MATERIALS?
I want to support Spanish local economy therefore most of the materials are sourced from within Spain. Momoc is a Spanish brand from the beginning of the process until the end of the crafting of the products. Actually, one of the most difficult pieces of creating Momoc was searching for sustainable and high-quality materials. After a lot of search, I finally found the main sustainable materials our shoes are made of, which are ecological leather, regenerated leather, ecological cotton, natural and recycled rubber and cork.
TELL US MORE ABOUT HOW THE SHOES ARE CRAFTED?
Momoc shoes are ethically handmade in Alicante, Spain, which is world famous for their footwear. They are specialized in producing luxury shoes, so where else better to craft our shoes as well as supporting local economy? Momoc mainly focuses on reduction of water and CO2 emissions during the production process.
WHAT MOTIVATES YOU TO BE A RESPONSIBLE BUSINESS?
Personally, if I’m not a responsible business person then I would not be interested in creating a company. For me, giving back is among the most important and valuable things an entrepreneur can do.
WHAT INSPIRES YOUR DESIGNS?
My designs are inspired by nature and by French designs. A wink to my inspiration is the animal patterns and the French names I give to the Momocs.
IF YOU HAD TO CHOOSE A FAVOURITE PAIR WHICH WOULD IT BE?
Difficult question because all the designs are my favourite, I wear all of them all the time!
I’m very proud of the Ciel Collection, the model has been crafted in three different colors – my favourite being Ciel Burgundy.
WHO WOULD BE YOUR DREAM CLIENT?
WHAT’S YOUR ONE PIECE OF POSITIVE ADVICE YOU’D GIVE YOUR YOUNGER SELF?
Trust in yourself, be patient and go a bit slower…
WHAT IS YOUR POSITIVE LUXURY?
My positive luxury is: “It’s time to take a walk on the conscious side…with sustainable and luxury shoes”.