Brands That Care: Protecting the Oceans

Today is World Ocean’s Day – a day to celebrate the magnificence of our oceans and a reminder of the importance to preserve them. To mark the occasion, we’ve picked out a few of our favourite brands who are striving tirelessly to protect the oceans and the life within them.


Song Saa


Based in beautiful Cambodia, the Song Saa resort has a philanthropic foundation that strives to improve the wellbeing of the communities and natural environments of the local area and beyond.

The foundation is committed to protecting the ocean habitats and marine life in its home of the Koh Rong Archipelago and all along the Cambodian coastline. It supports projects that aim to preserve coral, sea turtles, mangroves and sea grass meadows for future generations to appreciate.



IWC Schaffhausen



Heritage watch brand IWC Schaffhausen partners with a number of philanthropic causes that align with its commitment to ecological responsibility and social commitment.

One such partner is the Cousteau Society, which aims to continue the lifework of Jacques-Yves Cousteau to research and preserve the fragile equilibrium of marine ecosystems. Through this partnership, IWC has helped set up marine conservation zones to protect the underwater world from over-fishing, poaching and environmental destruction.   

Marine enthusiasts can engage particularly with this cause by purchasing a special edition Aquatimer Chronograph that replicates the features used by expedition divers. The back of each watch is engraved with an image of Cousteau itself, while proceeds from the purchase fund the continued work of the committed environmentalist.





Inspired by her background in Marine Biology, Steph Gabriel started OceanZen to provide playful swimwear that had environmental responsibility at its heart. Each piece of swimwear is constructed from fabric made from recycled fishing nets and plastic bottles that have been removed from the oceans.

Marine debris is a growing concern within ocean conservation, with vast amounts of plastic bottles, bags and straws entering ocean streams every day – trash that can take over 1000 years to break down, if they will at all. OceanZen is fighting to change that, taking unwanted materials from the ocean to transform them into beautiful beachwear you’ll be proud to wear.



Soneva Fushi

Snorkelling with Marine biologist Soneva Fushi by Antonina Gern

Preserving the biodiversity of its surroundings and the wider environment is key to Soneva Resorts sustainable commitments. The organisation has a full-time marine biologist who monitors the house reef and takes guests on snorkelling trips as part of an efforts to extend education about the protection of oceans and endangered species.

Soneva Fushi was an active figure in the campaign against shark fishing in the Maldives through petitioning and pressuring the government. Its goal was realised in 2010 when the country became only the second in the world to implement a ban against shark fishing.



If you enjoyed this, you might like to read Brands That Care: Protecting the Planet or Brands That Care: Supporting Women and Girls

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