Brands That Care: Strengthening Communities

At Positive Luxury, we believe that sustainability is about far more than environmental impact. We encourage our #brandstotrust to consider their positive social impact too – from creating sustainable livelihoods for their workers to giving back to their local communities.  



Beulah London 


Beulah London uses fashion to empower women – both the women who wear their beautiful designs and the women who make them. 10% of profits from all its sales go to its foundation The Beulah Trust, directly supporting projects and initiatives that create sustainable livelihoods for victims of trafficking.

While the brand also works with fairtrade business Freeset in Kolkata to produce some of the printed fabrics used in the collections, this partnership helps provides a steady income to vulnerable and trafficked women to help them build a new life free from abuse.






When you choose a Forevermark diamond you can wear it with pride knowing that it symbolises a commitment to providing healthcare and education to improve the lives of their employees, their families and their communities.

Healthcare initiatives from The De Beers Group of Companies, of which Forevermark is part of, include HIV and AIDS prevention, treatment and support. Forevermark also focusses particularly on empowering women, offering mentoring and funding entrepreneurship that creates jobs and helps create sustainable communities.   






Founder of jewellery brand Vieri, Guya Merkle, began the Earthbeat Foundation to ensure that not only was she using ethical gold in her collections, but she could support improvement within the industry to build more sustainable gold production chains.

Along with improving working standards through better safety clothing and equipment, the Earthbeat Foundation helps communities find ways to diversify their income, such as a recent project in Busia, Uganda that trained locals in bee-keeping.




Highland Partners


Luxury real estate company Highland Partners is dedicated to supporting their clients and the communities in which they live and do business. The agency focuses on building better communities through involvement and service.

Each agent volunteers annually to an organisation that is important to them, resulting in the company providing volunteer hours to over fifty different programs, including local and international schools, hospitals and community agencies.




Eden Diodati


The beautiful artistry of Eden Diodati jewellery is intrinsically connected to the brand’s social purpose. Through its partnership with a social cooperative the brand provides employment to brave and resilient women from Rwanda who are seeking to rebuild their lives following the devastation of civil war and genocide.

Eden Diodati founder Jennifer Ewah aims to empower women through employment with her brand, celebrating how this circle of ethical production can create beauty through compassion.






Homeware brand Artha works with artisans across the globe to help keep traditional crafts alive and bring them to contemporary homes. They believe in the power of handmaking as an alternative to mass-produced items and to empower communities financially and socially.

The founders, mother and daughter duo Catherine and Claire Grigoni, travel the world to discover artisan partners and spend time to get to know them, their culture and their craft. They hope through long lasting relationships with these groups they can offer a sustainable source of income and develop homeware that carries on the history of these time-tested craft techniques.  



If you enjoyed this, you might like to read Brands That Care: Supporting Women and Girls or Gold You Can Trust: The Earthbeat Foundation

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