Brian Gore Of The Set Hotels On Making Hospitality Personal

Founded in 2011, The Set Hotels is a collection of modern grand hotels located in exceptional addresses in the finest cities across the world. With three unique hotels – the Conservatorium in Amsterdam, Hotel Café Royal in London and the latest Paris addition Lutetia – The Set Hotels group are designed to be the backdrop to where arts, culture and people, come together to celebrate the city.

The magic of The Set lies in bringing together competing principles: old and new, elegance and vibrancy, local and international, sophistication and informality. Under the visionary eye of pioneering architects, heritage properties are re imagined into diverse, dynamic hotels. So as luxury destinations, with a huge impact on their location and surrounding environment how are they working to be more earth-friendly? We’ve rounded up their top 10 Positive actions below…

Hotel Cafe Royal – Summer Dome Penthouse 

Plus, we’ve spoken to Director of Brands & Marketing Brian Gore for his take on how sustainability and luxury hospitality go hand-in-hand – read his interview below…

HOW DID YOU COME TO WORK IN THE HOSPITALITY INDUSTRY?

By chance really, my tutor at University put me forward for a job at a travel agency, I lasted a year there before finding my way to working at Leading Hotels of the World. I think it was the glamour of the luxury hotels that caught my eye!

DESCRIBE YOUR TYPICAL WORKING WEEK…

It is a cliché but each week is very different, I may find myself in Paris, Amsterdam, London or keeping up with the industry at various events and conferences, for example I am in New York in two weeks for the Skift conference. What does remain the same is contact with my teams and colleagues at each hotel. We have a philosophy of each day we get better than the last, no matter how small that improvement is and that comes from talking and communicating.

Hotel Lutetia – Exterior

WHO OR WHAT INSPIRES YOU?

Anyone that can create beauty (in an ethically sound way of course). But that could be a photograph, a painting, a building or just an idea that brings about change.

CAN YOU REMEMBER YOUR FIRST HOTEL EXPERIENCE?

My first memory is probably my parents taking me to Disney World in Florida and staying at one of the hotels there. I’m very fortunate that my career has given me the opportunity to stay at some of the very best hotels in the world so whilst Disney was magical as a child, I can’t say that first was my best.

Hotel Conservatorium – Lounge

Hotel Cafe Royal – Deluxe Guestroom

WHAT IS YOUR VISION FOR THE FUTURE OF SET HOTELS?

To create modern grand hotels where people want to be and return to time and time again. As we grow and add more properties to the group, we want to capture the hearts and minds of our guests. To have that emotional connection with our guests is how I think we will ensure people seek out a hotel of The Set when travelling.

HOW DO YOU THINK LUXURY AND HOSPITALITY WORK TOGETHER?

I think that they go hand in hand. What is certain is that they are both constantly evolving and neither remains the same for very long. Our perception of luxury has changed drastically over the last 20 years and hospitality is now more personalised and sustainable than it has ever been.

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