Decoded Fashion and the British Fashion Council Present the Fashion Futures Awards

Celebrating true innovation and excellence in the fashion and tech world, the Fashion Futures Awards are a celebration of how the fashion and retail industries are evolving through technology based ideas, solutions and tools.

Presented by Decoded Fashion and the British Fashion Council, the new awards look to identify and highlight those brands using innovative technology to make their businesses smarter, their production lifecycle leaner, their brands stronger and their customer experiences more fulfilling. It is about which brands are brave enough to think outside the box, daring to be innovative, as well as showcasing the technology creators who have found the best new tools to allow those brands to be brave.

Decoded Fashion

The awards coincide with Decoded Fashion’s London Summit, a global event connecting leaders in fashion and retail with the best new emerging technologies from both start-ups and established companies, exposing fashion to technology and technology to fashion.

The event is the place to be for ‘disruptors, visionaries, and innovators’ who are willing to push through the boundaries of what is possible in fashion and retail.

With categories covering everything from the most innovative way of enhancing the consumer experience to the most engaging digital marketing campaign, the awards recognise the ability to merge our high tech world with fashion, beauty and retail in a revolutionary way.

Categories:

A KILLER EXPERIENCE

Most innovative way of enhancing the consumer experience

THE MASTER OF MOBILE

Most innovative use of mobile

BYTES AND BRICKS

Best Omni-Focused In-Store Experience

BEYOND THE RUNWAY

Most Engaging Digital Marketing Campaign

NEW E-STORE ON THE BLOCK

Best new eCommerce launch

THE GAME CHANGER

Startup set to disrupt fashion in 2015

DIGITAL COALITION

Best brand and startup collaboration

THE BIG IDEA

Most innovative new digital project

REAL-TIME INNOVATOR

Best use of data and analytics for fashion and retail

THE VISIONARY

Pushing the boundaries in fashion and technology

Decoded Fashion 2

The judges will join a leading panel of influential voices from across both the fashion and tech industries to decide who will take home the coveted awards.

To find out more about the awards visit the awards page

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