From Everyday Rarity
To Timeless Luxury


What does it take to provide the finest sustainable lingerie?


With something for everyone, Positive Luxury presents lingerie brands to watch.  




 delivers understated chic lingerie, loungewear and swimwear made from the highest quality fabrics. With Tactels and lace from France and Italy, Supima cotton from the US for nightwear and luxe 8-ply cashmere from Wales for super-soft sweaters and socks whilst sourcing nothing but raw organics.


With what Bodas call the Perfect Cotton initiative, the brand is committed to the founding principles that constitutes their success: transparency in materials procurement, attention to detail and unparalleled fabric quality. Truly global citizens, the brand also supports mothers2mothers – empowering mothers living with HIV and bringing hope and joy into their families. For their efforts, they’ve been awarded the Butterfly Mark, wordless reassurance that the brand can be trusted, powered by Positive Luxury.


Laura Bailey JAB bw


Gilda & Pearl



For those consumers as inspired by golden-age glamour and femme fatales as they are by their support of British manufacturing and craftsmen, Gilda & Pearl offers the quintessentially luxurious experience from their Mayfair-based Atelier. Located at the penthouse floor of 21 Conduit Street, book your viewing in advance of their Spring/Summer 2017 sleepwear and loungewear “Aurora collection” and see the shimmering pieces adorned in Crepe de Chine, appliquéd with ivory French lace.


Partnering with photographer Harriet Clare and stocked from November 16 at Harrods, Barneys and FarFetch, the collection features long kimono, short kimono, short appliqué slip, camisole, tap pant, knicker, and baby doll lingerie amongst many others including their bestselling Gina and India collections.




Positive Luxury are thrilled to highlight the fantastic commitment these brands have made to sustainably managed ecosystems. By awarding the Butterfly Mark, we aim to improve both consumer engagement and business models, giving consumers an interactive trust mark they can depend on. 

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