In The News: #PMFW Proved That Brand Communications Are More Important Than Design
IN THE NEWS
PARIS, France – Great expectations loomed large over the men’s fashion week that ended Sunday in Paris. This was the season of LVMH, so to speak, with the debuts of Virgil Abloh at Louis Vuitton and at Dior (formerly Dior Homme, rest in peace skinny and teenage angst) resulting in just the kind of hype the French luxury conglomerate was likely aiming for.
MPs are to investigate the environmental impact of throwaway “fast fashion” in the UK amid growing concerns that the multi-billion pound industry is wasting valuable resources and contributing to climate change. The inquiry, launched on Friday by the House of Commons environmental audit committee, will explore the carbon impact, resource use and water footprint of clothing throughout its lifecycle and supply chain.
The fashion world has been taking great strides in recent times in the fight against animal cruelty. In December 2017, London’s Old Spitalfields market announced that it would stop selling fur from 2018, and in February, designer Tom Ford confessed that his views on fur in fashion had changed since adopting a vegan lifestyle.
Millions of soccer fans around the world will travel to Russia this summer to watch The World Cup. FIFA is planning to minimize the event’s carbon footprint by asking fans to join an online campaign to reduce CO2. Fans who sign the pledge are eligible to win two tickets to the final game.
Jared Guynes has hundreds of apps on his mobile phone. So when Mr. Guynes, a 34-year-old from Rockwall, Tex., took his family to Chili’s Grill & Bar and saw an ad offering free chips and salsa if he downloaded the restaurant’s app, he didn’t hesitate.
LOOMIA wants to give your clothes an invisible high-tech makeover. The Brooklyn-based startup has developed a material that, when connected to sensors, can emit light from your jacket or heat up your boots in the winter. The electronic layer is similar to nylon and can be sewn into garments as seamlessly as a care tag.
OUR BRANDS IN THE PRESS
IWC Schaffhausen has introduced a new edition of its Portugieser Yacht Club Chronograph as part of its “Summer Editions” collection. The watch has a nautical blue dial and blue rubber strap, or it can be worn with fabric straps in blue or light grey.
You might know the name Gabriela Hearst from the fortune cookie shaped It-bag that has dominated social media for the past year, but you may not know that the Uruguay-born designer is a passionate and powerful advocate for sustainable fashion.
“We are so proud that Weleda has achieved ethical sourcing system certification by the UEBT and will be one of the first brands to place the UEBT trust mark on its products. By meeting our internationally recognised standard, a company assures customers that, when sourcing raw materials, biodiversity is conserved and sourced sustainably, and that all partners along the supply chain are treated equitably and paid fairly”.
Increasingly, jewelry designers (and at least one watch brand) are spotlighting environmentally responsible and ethical designs. Standout pieces from Baume, VRAM, Wendy Yue, Swarovski, Chopard and more.