In The News: What Do Luxury Brands Think Millennials Want?



What do luxury brands think millennials want?

One of the most talked-about topics in the luxury goods industry is, “what do the millennials want?”. To answer that question, we need to first define “millennials”. There is no consensus on exactly how old millennials are, but Pew Research Center has drawn a line “in order to keep the millennial generation analytically meaningful”.


How Natalie Massenet’s new VC firm sees the future of retail | PitchBook

Two years ago, Nick Brown was doing some soul-searching. The then-partner at 14W had been investing in retail’s direct-to-consumer (D2C) revolution on behalf of the firm for some six years. But then he began to think about what the next chapter in his professional life would be.


The Quiet Birth of a Luxury Internet Powerhouse

In case you weren’t paying attention, Richemont is turning itself into a luxury internet powerhouse. The freshest evidence of this is in the latest reshuffle of its jewelry box. Out goes French handbag maker Lancel, in comes Watchfinder, a seller of second-hand watches it is acquiring for an undisclosed sum.


Apparel brands take a closer look at sourcing after cotton ban

U.S. Customs and Border Protection (CBP) has filed a detention order banning all U.S. imports of cotton or products made with cotton from Turkmenistan, after discovering state-orchestrated forced labor. The detention order follows an April 2016 petition to CBP from the International Labor Rights Forum to ban all imports of Turkmen cotton “based on overwhelming evidence it is produced with forced labor.”


Top Mistakes Luxury Brands are Making with China’s Gen Z | Jing Daily

By 2020, Generation Z consumers (or Z-lennials) -those born in this century or just before-will make up 40 percent of all consumers, according to some industry estimates. That makes it critical for retailers to successfully connect with and engage this generation now to ensure lifelong and profitable relationships.


British parliament is debating banning fur in the UK after 110,000 Brits asked it to

Is it ever ok for people to buy and wear fur? Britain’s parliament is adding its voice to the discussion. The UK’s top legislative body is debating a ban on the sale of animal fur, after a petition calling for an end to fur imports into the UK collected nearly 110,000 signatures, triggering today’s hearing.



Industry looks to graduate fashion week for sustainable heroes

The future of fashion is sustainable if graduate fashion week is anything to go by. The annual four-day event event at London’s Old Truman Brewery comprises installations, catwalk shows and two prize-giving ceremonies and promises to uncover the torchbearers of “considered design”, according to the event’s creative and managing director, Martyn Roberts.



Like: самые ‘instagrammable’ бьюти-средства | Vogue Ukraine

Формулы современных бьюти-средств становятся все более совершенными. Но не одни они будят в покупателях мощный потребительский инстинкт и жажду обладания.


The IWC 150th Anniversary Collection – A Quest for Precision

This is a special year for IWC. The Schaffhausen-based luxury watch manufacturer turns 150 years old, and they celebrated by releasing a limited edition jubilee collection at Salon International de la Haute Horlogerie (SIHH) in Geneva this year. By: Niyoshi Shah


10 sustainable swimwear labels you need in your summer wardrobe

Most swimwear labels today rely on fabrics like nylon-lycra blends and polyester for their wares. The main element of these conventional fabrics is plastic which, as we all know, is a top member of the non-biodegradable clan.


From armor to icon: How women’s suits became cool again

In her eight years rising through the ranks of J.P. Morgan, Joanna Dai spent her days-and late nights-in starchy business suits. In the male-dominated world of investment banking, the blazer and matching trouser set was like a suit of armor. Wearing this archetypal menswear garment-full of lines and angles-was a way to channel masculinity.

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