In The News: Why The Best Retailers Think Like UX Designers
IN THE NEWS
Imagine walking into a store and finding a fitting room full of outfits curated just for you-items you reserved online, and a few chosen for you based on what you’ve bought in the past. You like a pair of jeans and a button-down, but you’re walking straight to dinner, so you have them shipped to you.
Executive Summary Many companies face serious challenges when it comes to executing on a circular economy (CE) strategy. They usually lack access to used products, they aren’t able to refurbish or recycle used products in a cost-effective way, their products are not designed with circularity in mind, and their customers discount the value of refurbished or remanufactured products.
It’s a strange situation: according to research firm Asymco, the world’s most successful watchmaker is Apple, with 2017 revenues eclipsing Rolex. Strange, because Apple isn’t a watchmaker per se (whether you consider the Apple Watch a “watch” is a different conversation). But even stranger because Apple wasn’t even making watches until three years ago.
From its modest beginnings in the construction industry, Antoine Arnault’s father Bernard Arnault has built LVMH into the world’s largest luxury empire. However, the group that owns Louis Vuitton, Christian Dior and dozens of other prestigious brands can be perceived as a distant giant.
Starbucks will eliminate plastic straws from its stores globally by 2020, in a nod to the growing push for businesses to be more environmentally friendly. The Seattle-based company said on Monday it will instead use straws made from other materials, and lids designed not to need straws.
PARIS, France – In April, Versace partnered with Goat, a popular marketplace app specialised in selling rare sneakers, for the launch of the Italian house’s Chain Reaction sneaker. Despite its $920 price tag, there was a mad rush on the colourful, chunky model, which sold out within 24 hours, something that neither of the parties had seen before.
POSITIVE LUXURY IN THE PRESS
Diana Verde Nieto, co-founder and CEO of Positive Luxury, discusses how the affluent demographic-and luxury itself-has changed.
OUR BRANDS IN THE PRESS
In 2011, I founded Mayshad, a social ecosystem with five enterprises: a non-profit organisation, a social media platform, a luxury brand, a business development unit and a boutique hotel chain. We advocate and produce solutions for other companies to build social awareness. Every day has counted in the process of building my life mission and career.
British facialist and skincare expert Lisa Franklin has launched her eponymous beauty line, featuring a precision ‘drone delivery’ system and performance-enhanced formulas to protect the skin from pollutants. The luxury range is aimed at the growing ‘skintellectual’ consumer base hungry for smarter skincare.
Parenting blog turned cult clothing brand – created by fashion journo Molly Gunn – Selfish Mother has done it again for those in need. If you’ve ever wanted to donate to a great charity and look fricking amazing when you’re doing the local shop or out with the girls, now is that time.
Standing out for its stackable mini pots and online curation service, Trinny London has made over $1 million of revenue in its first five months alone. “Women are buying 3 or 4 pots, and then buying another and another. Their stacks are turning into towers,” says Trinny Woodall tells Forbes.