Keeping Time: Luxury Watch Trends at Baselworld 2017

Each year Baselworld brings together the key players in the watch industry for the biggest horology event on the calendar.

A gentler pace this year saw fewer new models with efforts placed on refinement and style. We pick out our key watch trends for 2017.

Cover image: courtesy of Baselworld

Image courtesy of Baselworld


Retail Jeweller Trend: Blue & Burgundy  


Rolex Datejust 41

“Blue showed no sign of abating in terms of watch colour trends.” Ruth Faulkner, Editor of Retail Jeweller told Positive Luxury

“The move towards blue on watch straps and faces – which has been pretty much everywhere as of 2015 – continued, with most brands offering their take on the blue trend on at least one, if not more, of their new timepieces.

Away from the sea of blue, burgundy was also spotted as an emerging trend, particularly when it came to the fashion watch brands, with the likes of Swarovski, Guess and Obaku all showcasing burgundy on watch straps.

Elsewhere, the black and rose gold colour combination proved a popular choice for watches this year with both the luxury and fashion watch brands offering this option in men’s and women’s styles.”


Luxury Meets Tech


Tag Heuer Connected 45

The rising popularity of smartwatches has affected the sales of conventional timepieces for the past few years. Many luxury brands now seem to be joining, rather than fighting, the wave, collaborating with tech giants on watches that combine craftsmanship and innovation.

Some choose a hybrid approach, building smart functions, such as data collection and notifications, into a conventional timepiece, whereas others fully embrace the smartwatch model through a touchscreen format.

This year Tag Heuer’s Connected 45 stole the show in the latter category. Thanks to its modular construction, the stylish watch is completely customisable and can be upgraded as new technology emerges.


Inspired by Heritage


Longines Heritage 1945

Perhaps a reaction to the rise of the tech-fuelled sector, many brands are embracing and celebrating their heritage through vintage-inspired designs.

The new Patek Philippe Perpetual Calendar is inspired by the 1940s and 50s collection from the family-owned watchmaker’s museum. It pairs a lacquered cream dial with luminous numerals and hands for a distinct throwback feel.

Longines also looked back into the archive this year. As its name suggests, the Heritage 1945 is an updated recreation of a vintage style. Its minimal style is categorised by warm, coppery tones and a beautifully crafted suede strap that adds to the elegance of this classic design.



If you enjoyed this, you might like to read Monthly Must-Have: IWC Da Vinci Perpetual Calendar Chronograph or Sustainability on the Catwalk: AW 17/18 Fashion Weeks

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