Love Brand & Co. Announces Face of New Women’s Swimwear Line
Love Brand & Co., the luxury beachwear label, has announced South African born singer Gina Kushka as the face of its first women’s collection.
The singer who was brought up in Africa keeps conservation close to her heart and said: “Love Brand & Co. is a role model concept in the fashion industry. They’re proving that fashion has a deeper purpose other than its primary function. The brand is far more than just another beachwear brand; not only is the swimwear original, beautiful and luxurious, but when you wear the pieces you feel great because you know some of your personal input has gone towards helping to make a change”.
Founded in 2011 by London eco-conscious entrepreneur Oliver Tomalin, following his vision ‘fashion for the love of elephants’, Love Brand & Co.’s first bikini collection uses the design aesthetics from the brand’s men’s collection, featuring a selection of stylish classic cuts and timeless looks.
Love Brand & Co. donates 5 % of its sales to 3 inspirational charities fighting for elephant’s survival in the wild: Elephant Family, The David Sheldrick Wildlife Trust and Tusk Trust, raising funds for vital elephant conservation projects.
The British label launched its Flagship Boutique in 2013 in London, on Park Walk in an area of Chelsea aptly known as ‘The Beach’. Its swimwear collection is also now available in luxury stores and resorts in over 60 countries.