Monthly-Must Have: Karmoie Tortoiseshell Sunglasses

In our monthly must-have, Positive Luxury selects an iconic item from our #brandstotrust that we’ve been coveting. Mays’s pick is the Smart Large Sunglasses from Karmoie in BEACH that resembles tortoiseshell – a classic style to wear for many summers to come!   


Now the sun is finally beginning to shine in the UK, the Positive Luxury team has been lusting after all things summery, with a pair of classic shades being top of the list. We love tortoiseshell finishes because they suit any skin tone and offer a neutral option that goes with everything, yet is distinctive at the same time.  

Tortoiseshell itself originates from ancient times, when real the practice of using real tortoiseshells was widespread to create a decorative material with the signature pattern we recognise today. Thankfully, the trading of tortoiseshell has been banned under CITES (Convention on International Trade in Endangered Species) since 1973, and now synthetic materials are used to replicate the beautiful material without harming precious wildlife.

Karmoie uses eco-friendly acetates to make their frames, meaning you can get the look of tortoiseshell in a material that has minimal impact on the planet. Our current favourite style is the Smart Large frame. Like many Karmoie glasses, the shape is inspired by vintage designs and blends softly rounded lens with sharp edges for a gender-neutral frame that is reminiscent of iconic Italian elegance.

The name Karmoie is derived from the Sanskrit word karma, meaning “action” or deed”, and the French word joie or “joy”. The name symbolises Karmoie’s outlook of the joy drawn from doing good for others.

Karmoie collage


When you buy a pair of Karmoie sunglasses your purchase does a little good for someone else, as for every pair of sunglasses sold a pair of corrective glasses is donated to someone in need. Karmoie works with several projects in Africa to distribute Eyejusters – a specially-devised corrective glasses that can be adjusted for different prescriptions.

Karmoie Eyejusters



Click on the Butterfly Mark to find out more about why Karmoie is part of the Positive Luxury community of #brandstotrust.




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One response to “Monthly-Must Have: Karmoie Tortoiseshell Sunglasses”

  1. Emily Clark says:

    Wow.. Your technique of sunglass made is unique, but I feel uniqueness when I use a good and fashionable sunglass like “Shade Tree Sunglasses” provides.

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