Positive Week 2017: The Round Up

Positive Week, a celebration of our mission to inspire people to buy better and influence brands do better, has come to an end for another year. Here, you’ll find everything we, and our brands to trust, got up to…



What was on during Positive Week?

Wednesday 4th October: Re-Writing Your Narrative (6:45pm GMT)

On Wednesday 4th October we held an exclusive VIP panel discussion titled “Positive Storytelling: Re-Writing The Narrative”. Our Ambassador Storm Keating presented this inspiring discussion on positive living. Borrowing the skills of renowned visionaries and advocates, including Trinny Woodall, Stephen Webster, Laura Jordan – Fashion Features Editor at Grazia Magazine, and Julietta Dexter of The Communications Store, the panel looked at how an inspiring narrative enables brands – and individuals – to connect with an audience that cares.

Catch the full video here: 

Positive Week: Re-Writing The Narrative


Breakfast Panel
We also hosted an exclusive breakfast panel on responsible business in the luxury industry, in the beautiful surroundings of London’s Hotel Cafe Royal.

Presented by Positive Luxury CEO Diana Verde Nieto, inspirational thought leaders and key speakers from Selfridges, Baume & Mercier, Generation Investment Management and Forevermark shared their insights on best practices and the benefits of being a brand that cares.

In case you missed it, watch the video here: 



In partnership with



Discover more from Positive Week 2017…

Each day of the week we looked at a particular pillar of responsible business – environmental, social, governance, philanthropy and innovation. From brands taking on major environmental issues and working towards greater, social good, to thoughts on responsible leadership and shopping for gifts that give back, we highlighted just how committed our brands to trust are in creating a positive future. We also spoke to Fanny Moizant, co-founder of Vestiaire Collective, about how it has changed the perception of slow fashion for the better – don’t miss it!

Shop with Purpose

What better way to wrap up Positive Week, than with a healthy dose of retail therapy?  Look to our handy digital shopping guide, with pin-point maps, to help you to discover brands to trust in London. 


Sign up to our newsletter for exclusive updates after the event, and join us on Facebook, Twitter and Instagram for more on positive living – join the conversation by using our hashtags #positiveweek, #positiveluxury, #brandstotrust, #butterflymark, and #followthebutterfly.


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