Positive Week 2017: Sustainable Innovation

Driving change, today we celebrate the brands to trust who use innovative methods and technologies that promise to help advance the future of positive and sustainable living…


Award-winning shoewear brand Po-Zu runs small-scale production lines in partnership with its Portuguese factory. Upholding a strict non-toxic policy, the factory operates on over 70% renewable energy, and recycles over 95% of its industrial waste. The brand has also incorporated groundbreaking ideas such as glue-less shoe constructions designed for disassembly, a multipurpose compostable shoebox, and edible shoe cream into its covetable designs. 


Po-Zu uses Pinatex, a sustainable vegan alternative to leather that is made from pineapple skins. Photo credit: Po-Zu




One of Weleda’s founders, scientist and philosopher Rudolph Steiner, was a man ahead of his time. He established biodynamic agriculture and is credited with contributing significantly to the modern organic farming movement. This organic principle and respect for people and the environment underpins Weleda’s values, and the company’s original mission statement, ‘in harmony with nature and the human being’, continues to resonate today. Sustainable, genuinely natural, top quality ingredients are at the heart of Weleda, providing a strong sense of identity and direction.


Weleda’s farm at Derbyshire. Photo credit: Weleda





This brand to trust has carefully engineered a complete skincare range to help improve the skin’s appearance. Working with leading scientists and formulators, AvantAge perfectly combines the latest scientific approaches  and research with nature’s best ingredients.


Photo credit: AvantAge




AITCH AITCH has been recognised as upholding industry-wide standards of responsible brands, that minimise our environmental footprint while maximising social good. The core collection of AITCH AITCH is made with a luxurious, sustainable and unique material. The salmon skin AITCH AITCH uses is sourced from sustainable, organic salmon farms in Ireland, and tanned and dyed using non-toxic, non-chemical techniques. What would otherwise be discarded as a by-product of the fishing industry, salmon skin is transformed into a luxurious and innovative material for AITCH AITCH designs.  


Photo credit: Aitch Aitch



Since early 2012, the Krug ID (six digits printed onto the back label of every bottle) reveals each bottle of Champagne’s unique story. An innovative interactive app allows Krug lovers to directly scan the Krug ID, giving immediate access to unique content. Including harvest challenges of the year, latest ratings from experts, food and music inspiration from renowned artists to pair with each Champagne, and recommendations for optimum storage, this exciting feature offers a 360 exploration of your favourite tipple.


Photo credit: Krug Champagne




AEOS products are wholly organic and biodynamic, combining ancient art and alchemical methods (spagyric tinctures), and incorporating extracts from natural crystals and gems. Their unique three-phase system encapsulates the living energy of these natural ingredients and the ancient spelt oil contained in each product comes from AEOS’ biodynamic farm. AEOS hold a devout appreciation for natural beauty. Products not only nourish your complexion but will look beautiful in your home, enhancing your personal sanctuary. Free from toxic chemicals and synthetics, AEOS transforms the way your skin looks and feels and is a holistic approach to skincare and beauty.


AEOS’ Shire Farm. Photo credit: AEOS.



Alexandra Soveral

As the founders of the brand, Alexandra Soveral and Jorj Aleem place integrity at the heart of the business, pushing the boundaries to ensure an inspiring commitment towards developing a range of products sublimed by the natural properties of her organic ingredients.
Whilst studying how the use of genetic engineering of flora will affect the world in future generations for her Bachelor Honours Degree in the Philosophy of Science, Alexandra became aware of how irresponsibly science is being used within the skincare industry. She decided to marry her interest of science with that of natural skincare and set up her own research lab into natural raw ingredients and their benefit on the human health.


Photo credit: Soveral



Be Genki

Be Genki believes that everything is connected. That everything has an affect on something else; an action can impact the environment, an emotion can infiltrate your body. That’s why the brand chooses ingredients and methods that work with the environment, not against it. Be Genki’s products are 100% natural, organic, and GM-free, as well as being vegan and cruelty-free. In a move away from the majority of the beauty industry, the brand also avoids wrapping products in unnecessary packaging or plastic.


Photo credit: Be genki


ARgENTUM Apothecary

After years of research in the field of anti-ageing, ARgENTUM has formulated a patented fusion of two vital ingredients, in Silver Hydrosol and DNA HP. The active ingredients SILVER HYDROSOL and DNA HP have a catalytic effect on the other, thereby enhancing their properties and optimising the potency of ARgENTUM’s formulas. The result delivers skincare that is natural, restorative and super hydrating, for the improvement of fine lines, wrinkles and the overall texture of your skin.


Photo credit: ARgENTUM Apothecary



F.O.Y Fountain of Youth

Fountain of youth is committed to ensuring the traceability of raw materials down to the product level. They also actively source raw materials from sustainably managed ecosystems and work with suppliers with robust environmental and health and safety policies. 


Photo credit: Fountain of Youth



KAPLAN MD formulas are crafted using only the highest quality ingredients, at their highest clinically-tested concentrations. From 22 Certified Organic Extracts and Plant Stem Cells, to advanced DNA Technology, each product provides multiple benefits with every application.

As a leading trendsetter in the beauty industry, KAPLAN MD was the first luxury brand to combine medical grade ingredients with certified organic extracts, as well as claim 100% paraben, sulfate, BPA, petroleum jelly and cruelty free across every single product. While the brand can boast one of the most expensive ingredient lists of any skincare brand in the world, KAPLAN MD is committed to producing quality skincare solutions that are affordable, sustainable and responsible.


Photo credit: Kaplan MD


No Ka’Oi

No Ka’Oi is an activewear brand rooted in the spirit of yoga. It is a ‘Made in Rilievi’ brand that uses a state-of-the-art approach to hand-stitched embroidery, tailoring, and dressmaking, providing a modern feel to a centuries-old artisan process. The design team at Rilievi has broken new barriers with the latest manufacturing technologies and has created uniform design manufacturing with sustainable business practices which meet the highest level of safety certifications globally. Simona Finelli, Creative Director of No Ka’Oi and one of the founders of Rilievi, introduces a new design system to the activewear industry that combines her passion for high fashion, wellness and yoga. 


Photo credit: No Ka’Oi


Passavant & Lee

Passavant & Lee create vegetable-tanned leather briefcases. The material is chosen specifically for it’s natural and enduring beauty, using an organic process, which includes 89 separate stages to achieve the finished result. Over the past 100 years very little has changed in the formula, ultimately yielding the soft, durable leather that is used on all of their products.


Photo credit: Passavant and Lee



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