Sarah Rotheram On The Power Of Storytelling Through Fragrance

As part of our Positive Week event, we’re hosting a VIP breakfast panel discussing the future of luxury and sustainability with key leaders – and one of those is Miller Harris CEO Sarah Rotheram. We caught up with her ahead of the event to talk all things fragrance and where she sees the industry going… 

HOW DOES MILLER HARRIS STRIVE TO BE A MINDFUL BUSINESS?

I think you are referring to a mindfulness of thinking and to be honest this is not something I promote at work, but I am delighted that you asked the question as actually I think this is something we should absolutely adopt. In our very busy world, this should centre us at work. Your question has prompted me to go away and think about this!

DESCRIBE YOUR TYPICAL WORKING WEEK…

There is no typical week, that’s what is so great about what I do. Some weeks I am travelling and meeting clients and customers, others we are locked in the creative process. I do generally have a trading meeting on a Monday, if I am not on the road, and then the rest of the week is fluid. I try to catch up personally with each of my team at some point in the week and at least once a week we will spend a few hours reviewing the fragrance development.

WHAT ATTRACTED YOU TO WORKING IN PERFUMERY?

The balance between storytelling, memories and the science. Perfumery is a wonderful balance between the arts and science: creating something so beautiful it can reach the customer emotionally, yet behind the art form it is a technical product.

WHICH ARE YOUR FAVOURITE PERFUME NOTES?

I love iris, roses, peonies. Heady florals are my thing.

WHAT IS YOUR VISION FOR THE BRAND IN TERMS OF SUSTAINABILITY?

To get to a place where we truly deliver sustainable luxury in every touch point of the brand. We are not there yet, but we are on a journey and it is rooted into our thought process. I would then love to go beyond that and be driving innovative ways for the industry to deliver.

WHAT DOES ‘LUXURY’ MEAN TODAY?

I think that today’s Luxury consumer would define luxury as craftsmanship, quality, time, social responsibility, uniqueness.

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