Skin Saviours: Hera MD Founder On Organic Beauty

We speak to Hera MD Founder Dr. Raluca Hera on the provenance of her French skincare products, and the formulas that saved her own skin…

WHAT INSPIRED YOU TO START YOUR OWN BEAUTY BRAND ?

I had a problem myself – a very sensitive skin, and was striving for years to find an effective solution and the perfect products for my daily skincare routine. In addition, I’ve always been
passionate about a holistic approach to lifestyle, including nutrition, exercise and skincare. I strongly believe that this tripod is the essence of beauty and a youthful wellbeing. HERA MD
PROVENCE was born from this pure passion. By starting my own beauty brand I had in mind to create products that are nurturing for the skin, but at the same time anti-aging and luxurious. As a medical doctor, I own a background for biochemistry and pharmacology, which enabled me to personally formulate all products. I am trusting HERA MD PROVENCE to provide high quality and high performance products for home a well as for spa use. I am a strong believer in the further development of the natural organic skincare concept over the next years.

WHY DO YOU USE LAVENDER IN YOUR FORMULAS?

Wild crafted organic lavender is the landmark of Provence. Lavender delivers two powerful ingredients – pure plant derived essential oil and hydrosol. They own extraordinary skincare properties, regenerating skin cells and visibly reversing signs of aging. They also own aromatherapeutic benefits, relieving stress and uplifting the mind, the mood and the emotions. If you were to keep one essential oil around for daily use, it would no doubt be lavender. It is the most used essential oil in the world today. It owns an unique beautiful fresh fragrance and is very skin-friendly. Suits both women and men.

WHY WAS USING NATURAL INGREDIENTS IMPORTANT TO YOU?

Keeping your skin looking healthy and radiant is important for your well being, and treating skin in a holistic manner from both the outside and inside is a prerequisite. Skin is our largest organ and approximately 60 % of what we apply on the skin is absorbed in the bloodstream. Using natural and organic skincare products has therefore numerous benefits :

– proven effectiveness over time

– reduced side effects

– reduced irritation

– gentle and lasting effects

– safe to use

– suited for all skin types

– never tested on animals

– do not contain potentially harmful chemicals

Last but not least, using naturally and sustainably sourced products is definitely much kinder to the environment – and this is part of our brand concept.

HOW DOES HERA MD STRIVE TO BE A RESPONSIBLE BUSINESS?

A responsible and sustainable business is very important for us, because it means first of all a way to do something positive for others, strengthen the brand awareness and significance, create a richer brand culture, and maintain a sense of purpose and fulfillment business-wise. As an international company, we have a particular duty to respect, promote, and comply with the principles of ethical and social responsibility.

How HERA MD PROVENCE is aiming a responsible business through its actions:

– meet our customers’ needs and expectations

– sponsoring events

– recycling

– complying with legislation

– complying with ethical and social standards

– encourage a positive impact on the environment, our customers and our

employees

– providing a positive working environment – encouraging a healthy lifestyle and

promoting workplace safety

– no age or gender discrimination

WHAT’S BEEN YOUR HIGHLIGHT OF STARTING YOUR OWN BRAND?

For me, HERA MD PROVENCE is more than a business – it’s a concept – about taking a holistic approach for your skin and overall well being, by joining the natural beauty power of organic plants with maximum therapeutic benefit, and the concept of luxury.

WHAT CHALLENGES HAVE YOU FACED?

As a business owner you need to be resilient and confident – it is a constant evolution. The biggest challenge I have faced – and it is an ongoing process – is finding the right staff, retaining them, and ensuring they fit into the vision of the business. A small business is almost like a family. A second big challenge is time management, since I am also professionally active as a physician and a single mother of three … In this equation enters the concept of business and brand integrity – the balance between quality and growth. In my opinion it is personal engagement and attention to detail that makes a business successful. Bottom line, for me every challenge represents another opportunity.

WHICH IS YOUR FAVOURITE PRODUCT FROM THE RANGE?

There are a couple of favourite products without which I am not leaving anywhere, but Biopeptide Ultimate Age-defying Complex is my overnight ultimate repair moisturizer and Hera MD Provence’s most powerful anti-aging formula. It nourishes and repairs my skin overnight, it keeps my skin firm, youthful, and without wrinkles.

YOUR ONE PIECE OF POSITIVE ADVICE YOU’D GIVE TO YOUR YOUNGER SELF?

Look yourself in the mirror and know that you did the right thing. Hold yourself accountable for your actions; don’t let others do it for you.

YOUR POSITIVE LUXURY?

My holistic lifestyle – proper nutrition, exercising, and taking care of my skin. These are the elements which give me energy and balance through my very busy but enjoyable life.

YOUR TOP TIP TO CARING FOR YOUR SKIN IN SUMMER?

Exfoliate regularly and use a high-quality SPF moisturizer. This way you will ensure that your skin will look healthy, youthful and radiant through summer. In addition, use a hydrating beauty mist and drink a lot of water.

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