With London Fashion Week officially kicking off today, we’re celebrating British design and innovation. We asked Wear The Walk Founder, Zoe Partridge, for her top tips on minimising your fashion footprint and creating a sustainable wardrobe – without compromising on style.
The word ‘sustainable’ gets thrown around a lot these days. But what does a sustainable wardrobe really look like? If you’re passionate about making your wardrobe more sustainable
, you need to first decide what aspect of sustainability matters most to you. Maybe you care that your clothing was made in an ethically run factory, or maybe you care more about the environmental impact
of its fabrics? The practice of green-washing is getting ever more sophisticated, but there are steps you as a consumer can take to craft a closet that reflects your tastes and values.
Step One: Shop local materials
This sounds harder than it is! We’re incredibly lucky to have a huge range of heritage brands
in the UK – so many of which use sustainable materials, sourced ethically and locally. Brands like Vimpelova
are a prime example of a company sourcing locally and creating some really innovative styles.
Step Two: Upcycle
Often referred to as the ‘new-wave’ of sustainable fashion, many designers are turning old products into new ones through up-cycling and using re-claimed materials
. Whilst this sounds like a tradition that’s been around for years (think vintage clothing), it’s the ability to transform old scraps into brand new pieces that excites us. Take Alice Bracken knitwear
and Martina Speltlova’s leather pieces
as innovators in this field. These designers track every step of their manufacturing process, reworking 20-year old leather to look brand new.
Step Three: Pay it forward
Designers like Bozena Jankowska
are pioneering sustainable fashion not only from a materials and production aspect but through communicating a strong CSR strategy. With every sale made from Bozena’s collection, they donate a percentage to the Bee Charity to give back to the eco-system that her collection is built from. We’re huge fans of the brand for their staple workwear and transition items.
Step Four: Embrace alternatives
In 2018 fur is pretty much a no-no on the streets of London, so we’re championing new designers that use alterative materials to create a similar aesthetic. Take Krasimira Stoyneva
, who uses synthetic hair instead of fur – a win for sustainable luxury without compromising on style.
Step Five: Borrow, don’t buy
Think about how you consume – instead of buying a new piece of fast fashion every month, why not subscribe to a service that not only stocks the cutting edge in sustainable design but also allows you to have a revolving wardrobe? Saving the world and your bank balance.
Wear The Walk is the ultimate revolving wardrobe, providing an endless library of luxury clothing through an easy monthly subscription. Subscribe to our newsletter for the latest in positive living. If you’ve enjoyed learning how to create a sustainable wardrobe, you might also enjoy Positive Fashion: 5 Key Fashion Trends To Watch.