Follow The Herd: How The Tusk Rhino Trail Is Conserving A Species

This week on 20th August 2018 London saw a very unusual invasion. The city was scattered with 21 specially designed, decorated and embellished rhinos, ranging from bright colours to discreet hues of grey. But what are they doing there? The Tusk Rhino Trail, a central London wide art installation run by UK registered charity, Tusk, aims to raise awareness of the critical threat facing the rhino population in sub-Saharan Africa.


To celebrate this magnificent animal and raise vital funds to ensure the continued conservation of rhinos and their fellow African species, the Tusk Rhino Trail is supported by internationally respected and collected artists and designers who have specially designed and decorated these sculptures – inviting you to head down and to take part in the trail.

Our #brandtotrust Forevermark is supporting the charity and has partnered with British artist Dave White, who dedicates his work to celebrating popular culture and interpreting emotive issues. Of his Forevermark supported rhino design titled Fragile, Dave White says, “Reflecting a realistic vision from a distance, with an abstraction of expressive paint marks upon closer viewing, my work represents the fragile balance of order and chaos in the natural world and the impact that we are having on our environment. I hope that by inspiring generations of all ages with this project, it will be one small positive step to support Tusk in their vital work protecting endangered species.”


De Beers Group has been active in rhino conservation for many years, including conservation, breeding and translocation programmes. Currently, conservation projects implemented by Debswana, a De Beers joint venture with the Government of Botswana, support a significant proportion of Botswana’s white rhino population through initiatives that conserve and grow the population before releasing individual rhinos back into the wild. As part of the De Beers Group, Forevermark hopes that through supporting Tusk, they can directly contribute to the preservation and protection of habitats for future generations.

Furthermore, for every hectare of land De Beers Group uses for mining, it dedicates six hectares to conservation of nature. The land it manages for conservation covers around 200,000 hectares and is home to several indigenous and endangered species – including the white rhino.

Discover more about the art project and how you can support,  here and you can follow along on social media with the hashtags #ProtectingForever #TuskRhinoTrail



Image credits – Rhinos: Tim Whitby

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