Not content with just producing beautiful jewellery, Guya Merkle, has also created the Earthbeat Foundation. Dedicated to improving the gold industry, the Foundation raises awareness of ethically-mined gold and building sustainable production chains. They also work closely with the miners to improve their working conditions and lives.
The Earthbeat Foundation not only improves working standards through better safety clothing and equipment, it also finds ways to diversify income. An initiative that means communities are not wholly dependent on the gold industry.
For example, a bee-keeping project with miners in Busia, Uganda will soon see the town set up hives and train bee-keeping. The mining community can then produce a range of products, such as honey or beeswax, that increase the income possibilities for miners.
From ensuring proper safety standards, to helping diversify income so that communities are not completely dependent on the mining industry, their work means that you can enjoy your VIERI Responsible Fine Jewellery jewellery with peace of mind. Guya's encouragement of manufacturers to be more transparent in their production and consumers to be more demanding, is an inspiration to us all.