Our mission

Inspiring people to buy better and influencing brands to do better

Discover the brands in our communityBecome a Positive Luxury brand

The Butterfly Mark

Positive Luxury logo

The Butterfly Mark is awarded to purpose-driven brands that demonstrate their positive social and environmental impact, helping consumers shop with confidence. The Butterfly Mark is fully interactive. If you see the mark anywhere online, just click or tap to discover a brand's Positive Actions, offering insight into their efforts and achievements as verified by Positive Luxury.

More about usOur Methodology

New Arrivals

As seen in

Luxury Society How Fashion is Raising Awareness and Saving Lives
Enigma Predicts 2018's Most Anticipated Headlines
Elegant Resorts
Vogue Italia: Sustainability - 5 Names to watch out for
Sunday Times Style She Means Business
In Conversation With: Sustainable Entrepreneur, Diana Verde Nieto
British Vogue: Is Fashion Really Going Green?
Glamour Spain - Todo el lujo Sera Responsable