Our mission

Inspiring people to buy better and influencing brands to do better

Discover the brands in our communityBecome a Positive Luxury brand

The Butterfly Mark

Positive Luxury logo

The Butterfly Mark is awarded to purpose-driven brands that demonstrate their positive social and environmental impact, helping consumers shop with confidence. The Butterfly Mark is fully interactive. If you see the mark anywhere online, just click or tap to discover a brand's Positive Actions, offering insight into their efforts and achievements as verified by Positive Luxury.

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As seen in

Vogue Italia: Sustainability - 5 Names to watch out for
LUXURY IN THE SUSTAINABLE LEAD
Sunday Times Style She Means Business
In Conversation With: Sustainable Entrepreneur, Diana Verde Nieto
Seven-ways-brands-embrace-sustainability
Luxury Daily: Fur is only beginning of luxury’s sustainable push
British Vogue: Is Fashion Really Going Green?
Glamour Spain - Todo el lujo Sera Responsable