Inlight Beauty is a ‘beautyque’ skincare brand, dedicated to creating the finest organic and natural products. The brand started working with Positive Luxury in 2019 and recertified with the Butterfly Mark in February 2023. In this interview we get to dive behind the scenes with their team to understand more about what they do, how they improved their ESG score in the latest reassessment and what’s next for them as a brand.
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For anyone that doesn’t know Inlight Beauty, can you give us a little background to the brand and what you do?
Inlight Beauty creates 100% organic certified skincare, rooted in medical herbalism, green chemistry and quantum vision. The aim? Bring our inner radiance back to the surface, working in synergy with the skin and body, rather than just on it. Shunning mass production, each product is handcrafted from beginning to end in Cornwall, UK working in harmony with the biorhythms of the sun, moon, and earth. Founded by Dr Mariano Spiezia and his wife Loredana, also known as the pioneers of the organic beauty movement in the UK, Inlight Beauty continues to be committed to providing a transformational experience into sustainable beauty.
What is at the heart of your brand ethos?
‘Only Nature respects the nature of our skin’. Our formulations focus on the skin’s biochemistry, the power of Nature, and the link between the two. Nothing is rushed in Nature and in a world that forces us to always rush, slowness is a key to wellness. Our artisanal production means slowing down adding attention and care to details at every step. Creating more space to refine details and tune in, leads to deeper authenticity, and higher quality. This for us is a way of reclaiming true beauty that comes from within and manifests itself in the products we make.
Through your recertification, you improved your ESG+ score by a very impressive 71%. Could you tell us a bit about the work you have been doing behind the scenes to progress Inlight Beauty’s sustainability journey?
Through this thorough process, we have delved deeper into the analysis of our daily impacts and supply chain to ensure no stone is left unturned and our procedures are refined. We have created new policies and improved our record keeping with focus on our energy and resource management. As a niche brand, which carries 100% organic Cosmos certification, we pride ourselves on having a great relationship with our suppliers, however, we now have a more thorough questionnaire/process of screening which is updated regularly, allowing us to look further into the sustainability impact/transparency of the whole chain.
Are there any improvements you have made to your business through recertification that you are particularly proud of?
Streamlining measuring practices; what we instinctively did to be sustainable is now more easily measurable which simplifies our processes and is even more transparent. The recertification process has allowed each team member to delve deeper into their own department, undertaking the UN SDGs and an environmental sustainability course thus allowing more insight for ongoing improvements and increased awareness.
One of your USPs is being a waterless brand, can you tell how this reflects on your sustainably status?
Our skin is impermeable, meaning it cannot absorb water. We believe in oil based skincare. It is not just out of personal preference, but because evidence proves it’s a much more effective approach to healthy, clean, radiant skin as well as being more sustainable. As well as helping to conserve this precious resource, water-free skincare has no need for synthetic preservatives and/or synthetics, reducing the risks of contaminating our waterways and reducing soil health.
How do you think the world of beauty and sustainability collide?
Beauty and sustainability can of course collide when there isn’t mutual respect and understanding. It’s all connected, it’s all One. Sustainability starts from the seeds planted in unspoiled soil that evolve into ingredients that are healthy and naturally rich in what our skin needs. The collision happens when we forget this, thus forgetting to make mindful choices at every step of product creation, from inception to materials and marketing message. Sustainable beauty is beauty from the root up, something we feel very strongly about and that has now become a necessity to preserve our planet.
Being in the health & beauty space, particularly one of such high demand and quality, what are some of the challenges that you face in relation to sustainability?
Staying true to the promise of respecting nature in order to get the most out of it sometimes conflicts with market demand or the ingredient of the day that makes noise and creates buzz. This challenge forces us to study and research nature ever more deeply and discover new synergies. Incredibly, nature always has the answer.
What’s next for Inlight Beauty?
We recently launched a new targeted product, Neck Firming Serum – to help protect as well as firm, the skin on this delicate area of the body which is often overlooked. The serum, used as an everyday ritual, also addresses the phenomenon of ‘tech neck’. Dr Spiezia sourced some distinctive ingredients for this formula, including Cacay nut oil, naturally high in Retinol (AKA Vitamin A). Our passion for research never goes on holiday and other new products are already ‘brewing’! Our aim continues to be to communicate that beauty is a whole, it is a high-frequency affair of which we are an integral part. We hope to open a showroom in London in the near future, allowing more people to discover for themselves.
DISCOVER MORE ABOUT BUTTERFLY MARK CERTIFIED INLIGHT BEAUTY
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