THE LUXURY SUSTAINABILITY EXPERTS

COMMERCIAL VALUE. CONSUMER CONNECTION

Luxury consumers increasingly expect sustainability proof alongside heritage, craft and quality. By helping companies meet – and prove – standards that matter for people, nature and business, our clients reduce risk and increase resilience. Our communication tools then strengthen consumer engagement and help unlock new growth opportunities.

OUR PURPOSE

Our purpose is to transform the luxury industry, for the good of all. Because when luxury demonstrates high standards, others aspire to follow. Through the Butterfly Mark and our sustainability services, we help strengthen operations, build trust and turn sustainability action into business value.

OUR STORY: POSITIVE BY NAME, AND NATURE

Founded in 2011, Positive Luxury was born to drive real change in an industry whose influence shapes global aspiration. We were inspired by the story of the large blue butterfly – once extinct in the British Isles, now thriving again through scientific understanding and collaboration. Its revival proved that meaningful change requires expertise, accountability and collective action. Luxury works the same way, with each sector operating within its own ecosystem and facing its own challenges, from complex supply chains to changing consumer expectations. Our Butterfly Mark Certification and separate advisory services are designed to address those unique challenges. Today more than 130 luxury brands across the globe are part of our movement, raising standards for people, nature and business.