What We Do
Positive Luxury celebrates brands that act with a deep respect for our world and generations to come. We provide transparency through the interactive Butterfly Mark, showcasing brands’ positive actions and enabling people buy better.
We understand that people are increasingly interested in sustainability, but often don't know which brands reflect their values or have time to research the complexities of this topic. We make a brand's social and environmental actions accessible, helping people identify brands that care so they can shop with confidence.
Younger generations aspire towards a positive lifestyle, a lifestyle that doesn't compromise on quality nor principles. Therefore it's never been more important for brands to demonstrate a meaningful commitment towards sustainability. By earning our Butterfly Mark award, brands can differentiate themselves from others as a brand to trust.
We work with best in class brands that care across the following categories: Travel & Hospitality, Fashion & Accessories, Jewellery & Watches, Beauty, Premium Drinks and Living.
Follow the butterfly to discover our community of brands to trust.
If you see the Butterfly Mark anywhere online, click or tap to uncover each brand's Positive Actions. These give a full breakdown of a brand's efforts and achievements as verified by Positive Luxury.
Are you a luxury brand that wants to show your commitment to sustainability?
Millennial values of experience and community are shifting the luxury industry into a new era of 'inclusive exclusivity'. This emerging outlook upholds the industry's foundations of heritage and craftsmanship, while pushing purpose-led values and transparency to the fore.
Research shows that consumers are increasingly conscious about how products are made and the impact they have on the environment. Over 66% of global consumers are willing to pay more for products and services from companies that are committed to positive social and environmental impact (Nielsen, 2015). This shift in consumer attitudes means business as usual is no longer an option.
Our goal is to help you appeal to a wave of increasingly engaged consumers by highlighting your purpose-led values and commitment to sustainability.