BUILD TRUST WITH
THE DIGITAL BUTTERFLY PASSPORT
Positive Luxury has been accelerating organisations’ adaptation to the new climate economy for over a decade. Our ESG+ assessment framework enables luxury businesses across the globe to manage risk, embed innovation and credibly build consumer trust through Butterfly Mark certification.
The Butterfly Mark is the luxury industry’s leading sustainability certification, with over 165 brands certified or in assessment across six luxury verticals in 28 countries – a globally respected trust mark awarded to luxury brands, retailers and suppliers that meet the highest standards of independently verified ESG+ performance.
With the Digital Butterfly Passport, Positive Luxury has created an industry-leading tech tool that brings a brand’s sustainability performance directly to consumers through a website widget, NFC tag, QR code or hyperlink, and requires nothing more than an internet connected smartphone, tablet or laptop to install.
THE TECHNOLOGY
The Digital Butterfly Passport has been built on the TrueTwins platform, a state-of-the-art digital passporting technology, in partnership with Copenhagen-based digital transformation studio Strøm Works. The Web3 platform combines use of a blockchain-based solution and quantum ledger database, resulting in guaranteed data integrity, drastically lower energy consumption and much faster performance than traditional blockchains.
MANAGING YOUR DIGITAL BUTTERFLY PASSPORT
Through its intuitive back-end, certified brands can easily manage their Digital Butterfly Passport. Accessed through the Positive Luxury website portal, organisations can choose QR codes, NFC tags and widgets to place on their website, digital channels and printed materials such as packaging, collateral and POS. In addition, companies can also access their analytics dashboard tracking consumer interactions and providing in-depth user insights to help understand and improve the impact of their sustainability efforts.
“With the Digital Butterfly Passport, we’ve found a meaningful and clear way to bring our sustainability efforts and commitments to life. It helps us open up honest conversations with our guests, building trust through transparency and shared values. By using this platform, we’re proud to position our brand at the forefront of sustainability, reinforcing our commitment to positive change through a ripple effect in our community and hospitality industry.”
– Leigh Barrett, Director of Sustainability, Marbella Club