BEAUTY & FRAGRANCE
ROJA
ROJA is a British niche contemporary perfume house born in London in 2011. From creative signature fragrances – Parfum and Eau de Parfum only – to Home collections, each piece is crafted using the finest quality raw materials. ROJA create fragrances which reveal emotions and unlock memories, allowing everyone to authentically express their own personality.
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Established
2011
Headquarters
London, UK
First Certified
2025
Employees
20-50
Product Category
Luxury Perfumery
Website
Distribution
Worldwide
SUSTAINABILITY REPORT CARD
Click below to see the detailed breakdown of Environmental, Social and Governance (ESG) performance. ROJA has been comprehensively assessed and scored against all key areas of sustainability, including impact on climate, nature and water, treatment of workers and communities as well as how ethically the business is run. Performance is assessed against international agreements, global frameworks, standards and legislation.
Case Studies
CLIMATE
In 2024, ROJA Parfums implemented a tracking system to accurately monitor energy consumption. The business has defined its strategy for resource efficiency and impact reduction that will focus on energy conservation and logistics footprint reduction. They have identified energy intensity across operations and defined key roles and responsibilities for each core department to improve performance. In terms of logistics, ROJA company policy and practice requires all inbound and outbound freight or shipping to be transported via lowest impact methods in partnership with BDM that employs coordinated route planning, methods of reduced fuel consumption and reduced exhaust emissions. The next steps in ROJA’s climate strategy include setting reduction targets and conducting a carbon assessment.
WASTE & CIRCULARITY
ROJA has implemented a waste tracker and is accurately measuring waste across all of the relevant categories. 91% of all waste is recycled, with mixed paper being the most intensive waste category. Subsequently, the business has conducted a thorough packaging audit to identify ways to reduce waste, increase the use of post-consumer recycled materials used in packaging and ensure recyclability, thus promoting circularity. To date, ROJA has reduced waste from product samples by 80%, reduced plastic protective layering in transit, in turn lowering plastic usage in transit packaging by 67%, and reduced package sizing, enabling a reduction in cardboard for packaging and void fill. Silk and flock packaging inserts will be phased out completely by December 2024 and all packaging material is now either recycled or recyclable. 30% of glass used in ROJA’s products are post-consumer recycled.
PEOPLE & CULTURE
The business has implemented a policy outlining its commitment to equal opportunities. The teams have also undergone discrimination and equal opportunities training course which includes unconscious bias and grievance management. Other training offered to employees has included fragrance industry training as well as health & safety training. ROJA offers staff counselling to its teams and aims for 75-99% of its leadership team to be women and/or non-binary colleagues. In terms of community involvement, in efforts to protect and conserve the UK’s marine environment, ROJA has collaborated with the Marine Conservation Society and donated £75,000 to the cause in the past year.
RESPONSIBLE SOURCING & ANIMAL WELFARE
In 2023 ROJA implemented supplier codes of conduct and currently more than 75% of all suppliers are signatories. ROJA uses suppliers that have acquire certificates including FSC and ISO. The business continues to conduct supplier audits to ensure compliance across environmental and social commitments. ROJA has implemented an animal welfare policy and the ingredients used in ROJA products are not tested on animals in any country.
In 2024, ROJA Parfums implemented a tracking system to accurately monitor energy consumption. The business has defined its strategy for resource efficiency and impact reduction that will focus on energy conservation and logistics footprint reduction. They have identified energy intensity across operations and defined key roles and responsibilities for each core department to improve performance. In terms of logistics, ROJA company policy and practice requires all inbound and outbound freight or shipping to be transported via lowest impact methods in partnership with BDM that employs coordinated route planning, methods of reduced fuel consumption and reduced exhaust emissions. The next steps in ROJA’s climate strategy include setting reduction targets and conducting a carbon assessment.
ROJA has implemented a waste tracker and is accurately measuring waste across all of the relevant categories. 91% of all waste is recycled, with mixed paper being the most intensive waste category. Subsequently, the business has conducted a thorough packaging audit to identify ways to reduce waste, increase the use of post-consumer recycled materials used in packaging and ensure recyclability, thus promoting circularity. To date, ROJA has reduced waste from product samples by 80%, reduced plastic protective layering in transit, in turn lowering plastic usage in transit packaging by 67%, and reduced package sizing, enabling a reduction in cardboard for packaging and void fill. Silk and flock packaging inserts will be phased out completely by December 2024 and all packaging material is now either recycled or recyclable. 30% of glass used in ROJA’s products are post-consumer recycled.
The business has implemented a policy outlining its commitment to equal opportunities. The teams have also undergone discrimination and equal opportunities training course which includes unconscious bias and grievance management. Other training offered to employees has included fragrance industry training as well as health & safety training. ROJA offers staff counselling to its teams and aims for 75-99% of its leadership team to be women and/or non-binary colleagues. In terms of community involvement, in efforts to protect and conserve the UK’s marine environment, ROJA has collaborated with the Marine Conservation Society and donated £75,000 to the cause in the past year.
In 2023 ROJA implemented supplier codes of conduct and currently more than 75% of all suppliers are signatories. ROJA uses suppliers that have acquire certificates including FSC and ISO. The business continues to conduct supplier audits to ensure compliance across environmental and social commitments. ROJA has implemented an animal welfare policy and the ingredients used in ROJA products are not tested on animals in any country.
PATHWAY TO HIGHER STANDARDS
As a company creating niche, contemporary perfumes, ROJA understands the importance of protecting the planet. Perfumery is an art form that draws its resources from the natural world. These raw materials are the very life source that allows the creation of beautiful olfactive art pieces. As a result, ROJA recognises the importance of operating in the most sustainable way possible. Working with Positive Luxury provides an opportunity for ROJA to ensure the brand is managed with ethics at the forefront of every decision. The company is delighted to be a partner and to contribute its small part to a greater good.